In an age where electronic communication is the norm, the ability to communicate effectively via e-mail is a skill no individual or business can afford to ignore. Yet people are unsure how to write them, what tone to adopt, what language to use and what legal implications e-mail content has.
Contents:
- Organisational procedures businesses can adopt in order to avoid ‘e-mail overload’
- Step-by-step approaches to finding your way around e-mail software
- Language in the electronic age
- The nuts-and-bolts of writing different types of e-mail
- The problems and possibilities of e-mail marketing
- How marketing will be transformed by the Net
- Electronic communication: law, libel and how far businesses can and should use e-mail surveillance
About the Author
Steve Morris is the senior partner at Burton Morris Consultancy and has worked with many major corporations including Visa International, Motorola, Lloyd’s TSB and Sainsbury’s.
